Managing Expectations, Part I: Getting on the Oprah Winfrey Show
One of the unwritten aspects of my job as a book publicist is to manage my client’s expectations. And one of the expectations most authors have is of being on the Oprah Winfrey Show. Every author knows that the Oprah stamp of approval on their book will catapult it into the stratosphere. (Only one author has ever said, let’s focus on my local market first before we think of Oprah.) Oprah sells.
So what do I do when my author asks, Can you get my book on Oprah? Well, first, I take a deep breath. To most creative people, their book (or painting or whatever) is their baby. Just as I wouldn’t fool with a mother and her child, I don’t fool with my author and her book and, by extension, her dream.
The Day My Mouse Died, Well Almost!
As the owner of a small business, I need all my equipment to work all the time. So when my mouse died a few days ago, I was frustrated and furious.
I had set aside a day to finish some overdue personal projects and by about 10:00 a.m., I had built up a nice rhythm. I was humming along smoothly when suddenly, my mouse just stopped.
I unplugged it. No joy. I plugged in another mouse, nothing. Finally, I logged off, waited a few minutes then logged back on. The cursor just sat there.
My regular computer guy was nowhere to be found and since I still had not transferred all my files to my laptop, it was of no use to me. At least, not then.
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